PICADELI IS REDEFINING FAST FOOD, ONE SALAD-BAR AT A TIME
Now available in the United States, Picadeli is Europe’s leading in-supermarket tech-enabled modular salad-bar with fresh food in over 2,200 stores in seven countries. Picadeli salad-bars sold +45 million salads in 2019.
Freshness & Taste
Ease of Operation
High Net Profitability
CONSUMERS ARE EXPECTING BETTER SELF-SERVE FOOD IN GROCERY & C-STORES
Ever-expanding fast-casual and delivery have raised the bar on quality and flavor, leading consumers to look for and expect better food everywhere.
But, there’s a steep quality, price, taste, and accessibility gap between fast-food and fast-casual options.
Covid-19 has also increased the need for improved health & safety and tighter controls, further expanding this inequality gap.
GROCERS CAN COMPETE WITH FAST-CASUAL DINING & DELIVERY
The lack of convenient, fresh, and tasty foods available at an affordable price has created a unique opportunity for grocers to win over consumers who have been left behind by the growth of cheap fast food, expensive fast-casual, and delivery options.
Picadeli’s next-level Arctic salad-bar can fill this gap and provide tasty, fresh food at a price point that is much more accessible.
There’s a massive opportunity for supermarkets to attract new consumers and differentiate from their competition.
SALAD-BARS CAN BE AMAZING, AND TECHNOLOGY IS REQUIRED
However, to provide fresh, tasty products every day to meet the elevated consumer needs and, at the same time, fulfill demands on food safety and make it a profitable endeavor requires a lot of resources and competence.
Grocers need a partner like Picadeli with a new level of technology and food innovation that can help.
CONSUMERS NEED FRESH, TASTY AND SAFE MEALS THAT THEY CAN AFFORD
Although innovation has made frozen food tastier, delivery more available, and inspired a boom in meal kits and fast-casual dining, it’s still beyond reach for most people to get what they need; a fresh, tasty, healthy, and safe meal they can afford.
WHY INSIDE OF GROCERY & C-STORES?
Consumers in need of high-quality, fresh food options are already in grocery and c-stores, but retailers face barriers to deliver a solution:
- Retailers are fighting negative consumer perceptions of grocery and c-store prepared foods and salad bars.
- It isn’t easy to understand the leading food and consumer trends of today or to identify the trends of tomorrow.
- Labor costs are rising and delivering high-quality salads bars can be labor-intensive.
HOW PICADELI’S ARTIC SALAD-BAR WORKS
We’d love to discuss implementing Picadeli salad-bars within your chain of grocery or c-stores.