WHO WE ARE
Picadeli is the leading turn-key tech-enabled salad-bar concept in Europe with over 2,200 locations in seven countries, including the two largest in Europe, France, and Germany.
Picadeli US Inc, A Public Benefits Corporation, is the operator and exclusive licensee of the Picadeli salad-bar brand in the United States.
OUR VISION
To create a world where fast food is the opposite of junk food, and people are given opportunities to eat smarter and healthier while doing so in a convenient way.
HOW WE’RE GETTING THERE
By making it easier for retailers to offer a salad bar option that is fresh, craveable, and affordable, Picadeli makes good food work with the demands of modern life everywhere.
A FEW WORDS FROM OUR US CEO, PATRIK HELLSTRAND
Some time ago, I was challenged to find a solution to America’s food problem, specifically, the issue that it’s still beyond reach for most people to get what they need the most; a fresh, healthy, and safe meal they can afford.
A new mealtime solution is needed because rates of preventable chronic disease are on the rise, and:
- 75% of the population have a poor diet.
- 30% of consumers in poor health say that they choose less healthy options because of cost.
At the same time, people want to eat better and live healthier lives when it’s made easy for them:
- 90% of Americans say they “don’t like to cook”
- 55% of consumers are interested in “Mindful Eating”.
In our search for a solution, we were fortunate to connect with Picadeli, founded in Sweden. It quickly became evident that we had an opportunity to accomplish our mission together by leveraging their digital turn-key salad-bar concept here in the US. The rest is the history that we’re now creating.
